The land of the $46 breakfast

I just booked a hotel in London on Expedia. I notice that the breakfast option adds $46 (29 pounds, if you look at Expedia.co.uk).

You may think "For $46, it must be a great breakfast". But, this is a London hotel, so the breakfast most likely barely qualifies as a snack by American standards, and the coffee will taste like it was made on a frying pan.