Virgin America to fly from Boston Logan to California

The Boston Globe reports today that Virgin America will fly from Logan to California, starting soon.

The most interesting part of this story, for me is that it says that Generation X-ers and Y-ers have no airline loyalty. I guess that means they are not interested in frequent flyer programs? Is that really true? I guess that frequent flyer programs have become more and more "corporate", and often seem largely just a way to try to sell affiliate credit cards, but I dunno....

Personally, I will almost certainly continue to fly United or American to California in order to pick up miles. Although, you know, those touch-screen entertainment systems are nice on Virgin Atlantic, so that is a draw for me to go to Virgin America...

[Crossposted to Boston Irish]